Kradle My Pet had the supply chain in place and needed to spark awareness and sales. We uncovered a key insight: many dogs suffer from undiagnosed anxiety, affecting their owners too. Our “Enlighten & Empower” strategy educated pet parents on the signs and solutions. The “Chill Dawg” campaign brought this to life, helping them imagine calmer pets and take action. In six weeks, it drove a 360% spike in web traffic, a 29% lift in sales, and a 5% gain in market share.