Lunds & Byerlys, a premium Minnesota grocer, faced growing competition in a market flooded with discounts and sameness. Our insight? Shoppers deserve better. Better ingredients and better experiences. So we launched Better in Every Sense, a quietly confident, sensory-rich campaign that celebrates the brand’s unmatched quality. The results? 83% of those exposed to the ads said they intended to shop at L&B, with a 14% boost in organic brand conversation and top descriptors like “high quality,” “fresh food,” and “premium.”
CCO: Matt Burgess CD: Taylor Snyder
AD: Nicole Custer CW: Harry deGrood
DIR: Les Garçons