Better Than Bouillon came to us with a simple but powerful ask: prove to an audience of curious cooks that everything is better with Better Than Bouillon. We responded with a visually rich campaign that highlights how just one flavorful scoop can elevate any dish—from weeknight dinners to holiday feasts. Using real recipes brought to life through striking photography and rhythmic video editing, each asset is designed to inspire creativity and ease in the kitchen. The campaign is live across paid social, web, digital video, and connected TV.
CCO: Matt Burgess CD: Brian Hurley
AD: Nicole Custer CW: Lauren Smith
DIR: Les Garçons