For homeowners and contractors alike, window shopping often comes down to a numbers game: strength, cost, performance, and style. With Andersen 100 Series, the numbers speak volumes, but the story behind those numbers needed a bold, creative voice.
Together, Add It Up and Bad Reputation reframe the 100 Series as both smart and stylish—challenging industry norms with confidence and character.
ADD IT UP
This campaign breaks down the numbers—durability, energy efficiency, cost—and makes a clear case for the 100 Series.
BAD REPUTATION
Composite windows get a bad rap, and we’re calling it out. This campaign embraces the underdog with bold, irreverent headlines and handwritten commentary that flips perceptions. “Low-maintenance?” Good. “Budget-friendly?” Even better.
Custom handwriting by Art Director Nicole Custer adds a tactile, human quality to both campaign legs. A personal, smart touch that’s meant to feel like a designer's sketchbook meets a contractor’s checklist.
CCO: Matt Burgess CD: Taylor Snyder
AD: Nicole Custer CW: Andy Graca