PAY PAL & AIRBNB MEET HALFWAY

THE ASK: PayPal's goal was to increase both awareness and usage of their payment option on Airbnb.

THE SOLUTION: We proposed a partnership with Airbnb that went far beyond just the traditional promo code. We wanted to do something that would make a social splash and change the behavior of both PayPal and Airbnb customers.

So we created Meet Halfway: a digital tool that calculates the halfway point between friends living in different places all over the world, and encourages them to meet up in real life.

The Meet Halfway site detects the user's location, and after entering in their friend's name and city, the algorithm reveals their halfway point. From there, you can add up to two more friends and watch the halfway point automatically recalculate. The site works for any city all over the world; and if the halfway point is in the middle of nowhere, never fear. The site adjusts to find the nearest civilization.

RESULTS: By the end of the promotion, 35,825 halfway points were found. Those led to 64,239 nights booked on Airbnb and 18,539 new PayPal user sign-ups. The site was shared to Facebook over 2,000 times. In total, the campaign received over 232 million impressions from a vast media buy that included video pre-roll, web banners as well as influencers who traveled to their halfway destinations and wrote content about their experiences.